Friend-raising

While digging through the internet this week, I came across this fantastic article, written by Ron Haas, vice president of the Timothy Group in Grand Rapids, Michigan.

"Guerrilla fund-raising is not about big, swanky events or a huge marketing budget. It's a simple one-on-one conversation with a friend. It's sitting across the kitchen table and sharing stories of lives that have been changed because of your ministry outreach. It's genuine, personal, and worth every minute you invest doing it."

And that's exactly what we're doing. We're calling it "friend-raising."

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One of the things we're doing in our approach to raising $2 million dollars by non-profit donations is to hold "presentation parties." The host of each exclusive party invites a circle of their friends and allows us to introduce the project directly to them.

I should note, these are NOT direct solicitation events. We are very clear about that. We don't want to make anyone uncomfortable.

These events are to expand our network of future audience members, find potential donors, and most importantly, gather contact information to build our lists. It gives us the priceless opportunity to meet the community face-to-face and tell the story of the film, why it needs to be made and how they can help make it with us.

It's our hope that word will then spread pretty quickly and that the money will follow soon thereafter.

We are lining up several of these presentation parties in the coming months; in private homes, synagogues, hadassah groups, restaurants, etc., and I'm very encouraged by the potential it possesses.

And I would be remiss not to mention: If you'd like to host a presentation party of your own, email us today!

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We're holding another staged screenplay reading!

Monday, December 12, 2011

7:00pm

Florida Studio Theatre

Sarasota, FL  

We're expanding our network to the surrounding counties to make sure the word spreads far and wide.

More information about that will be coming soon.

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Also, I've been invited to be the guest speaker at the 2011-2012 Women of Distinction Awards, as presented by the Jewish Federation of Pinellas and Pasco Counties.

This is not only a honor, but a wonderful opportunity to speak to a room filled with distinguished and prominent women in the community.

We are, undoubtably, getting the word OUT!

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And for those of you who cannot attend any of these events, but would still like to help spread the word about our fundraising efforts, please email me for other vital ways you can help from afar; including donations starting as low as $18.00. (Visit lullaby-movie.com and click the DONATE page for the list of incentives.) Every dollar counts!